Who would be your audience and how did you attract them?

The audience for our film Science Boys would primarily be teenagers as they would find the humour used in the film the most amusing and could relate to the characters and situations more. There is clearly an already established fan base for teen-comedy with the success of TV programmes such as The Inbetweeners and the American science-based comedy The Big Bang Theory which have incredible ratings and fans. In fact The Big Bang Theory has 17.1 million viewers worldwide showing that there is already an audience who would be attracted to the film. We used current, indie music to also appeal to the teenage audience which similar music is used in the programme and spin-off movie The Inbeetweeners. As our protagonist group of characters are teenagers, the teen audience will easily be able to relate to them and also we had our characters dressed in modern clothing that our audience would wear. We wanted the teen audience to be able to easily see parts of themselves in the characters which is why each of our characters have a different look.

However, the film could also have an adult audience because of the use of the adult version of Ashley narrating the film. Hopefully the adult audience would be able to relate to the characters because of their own past school experiences. We have also had evidence from talking to adults that they actually also enjoyed The Inbetweeners Movie when they saw it which was targeted at it teenagers. Therefore, mine and Kirsty’s Science Boys can also appeal to adults and hopefully they will be able to see that teenage life hasn’t changed that much over the years.

As you may have seen on our evaluation presentation, we believe a lot of people would be attracted to go and see Science Boys as it a fun and light-hearted film which is easy to watch and is positive. We got a quote from the co-owner of British, independent film production company Warp Films Eric Fellner who said that cinema goers are “going out to be purely entertained. They don't want thought-provoking, they don't want difficult, they don't want dark, they don't want dramatic.” Obviously Science Boys is suppose to be very entertaining as it is comedy-drama, and it is not a dark or difficult film to watch but just a fun film to watch; therefore this should attract a variety of people. However, we know that the primary audience for Science Boys is teenagers and in particular, due to its humour and the four male characters being male, teenage boys.