What kind of media institution might distribute your media project?

The media institute me and Kirsty believed would best distribute our film was Optimum Releasing. The company releasing approximately 200 films a year and most of them are independent British films which Science Boys is. We don’t want to try and pretend that Science Boys would be a Hollywood blockbuster as it probably would not so to play to our strengths we would distribute it as a British independent film. Optimum Releasing has released films in the teen comedy/drama genre so they know how to distribute them and are clearly willing to distribute films of this genre. However another aspect of Optimum which appealed to us was the fact that some independent British films are not released in cinemas but go straight online or on DVD and Optimum offers that too with Optimum Home Entertainment. Me and Kirsty wanted to be practical in our choice of distributor and pick a company which is suited to Science Boys. We also looked into companies which could help us (Reel Big Productions) produce the film and also provide funding: for this we chose Film4. Film4 are well known for supporting independent British films and also helping films that may initially seem not very commercial (such as This Is England which went on to have great success, even abroad.) What else attracted me and Kirsty to Film4 was the back they have financially backed other teen films which we looked into such as Attack the Block, Submarine and The Inbetweeners Movie showing that they will support teen films like ours. Film4 is interested in current topics and issues and at the moment the government, and the world, are stressing on the importance of science and understanding our world more. Clearly Science Boys shows an alternative view to a culture which is growing in interest for science (such as the success of recent science documentaries made ‘cool’ by Brian Cox.) Another important reason Science Boys chose Film4 to help it financially was because to British audience especially Film4 is well-known and trusted company and when their logo appears at the beginning of a film people think it will be a quality project; we want to show that Science Boys is a quality project.